Sarah Akintayo | CRM Specialist & Email Marketing Expert

About

Systems first, then the emails that make them worth having.

I'm a CRM and email marketing specialist based in Abuja, Nigeria, working with teams worldwide. My work sits in the unglamorous middle of a business — the CRM configuration, the follow-up rules, the automation that decides whether a new lead gets a reply in minutes or gets lost in a queue.

My main focus is CRM management: building and repairing pipelines, lead-routing logic, and AI-assisted workflows inside platforms like GoHighLevel, Pipedrive, Real Geeks, Lofty, and kvCORE. Alongside that, I write and build the email marketing that keeps those systems worth having — sequences, campaigns, and copy that convert rather than just send.

I've worked across real estate, SaaS, and service-based businesses, which means I build for how a business actually sells rather than one fixed playbook. I work best with clients who already know their business and what they need done — I'm not there to sell you on automation, I'm there to build it properly and hand you a system that keeps working after I've moved on.

Sarah Akintayo — Abuja, Nigeria

What I Do

Two disciplines, one system.

Main Service

CRM Management & Automation

End-to-end CRM setup, repair, and automation — including AI-assisted lead qualification and response — so leads get worked instead of sitting in a queue.

Pipeline & lead-routing configuration
Automated follow-up sequences and SLAs
AI-assisted lead scoring and response
Platform migration and cleanup
Reporting and agent accountability dashboards

Secondary Service

Email Marketing & Copywriting

Campaigns and sequences that carry the CRM's work through to the inbox — written to convert, not just to send.

Nurture and drip sequence design
Segmentation and list strategy
Subject line and copy testing
Re-engagement and win-back campaigns
Deliverability and list hygiene

Case Study

Rebuilding lead response across two CRM platforms

Real Estate · Real Geeks + Lofty AI + kvCORE · Ongoing Client Work

From a multi-day lead backlog to same-day response, across two brokerages on two different CRMs

The Problem

Two residential real estate teams — one running Real Geeks, one on Lofty AI (kvCORE) — had the same underlying issue: leads were landing in the CRM but not being worked. One account alone had over 2,600 leads needing action and response times running past 50 hours, in some cases over a week.

What I Built

I audited both pipelines, rebuilt lead-routing and assignment rules, and configured automated nurture sequences (Lofty AI smart plans, Mailchimp-integrated drip campaigns) so every lead received an immediate first touch. I paired that with manual process changes — response-time SLAs, an escalation rule for unclaimed leads, and a weekly accountability review with agents.

Metric	Before	After
Average first response time	53–81+ hours	Under 2 hours
Unassigned / unworked leads	2,258 backlogged	Cleared & routed same-day
Lead follow-up	Manual, inconsistent	Automated smart plans + email drips
Agent accountability	No standard SLA	Weekly review + response-time SLA

Real Geeks CRM Lofty AI Smart Plans kvCORE Mailchimp Integration Lead Routing & SLAs AI-Assisted Follow-Up

Figures reflect real platform data and ongoing client work; some results are approximate and updated as engagements progress.

More Work

Email lifts, AI-prompted nurturing, and the funnels behind them

Maison Bédard email campaign dashboard showing increased open rate

Email Marketing · Maison Bédard Shoes Inc

A measurable lift in open & click rates

Rebuilt subject lines and segmentation for an e-commerce newsletter program. Across consecutive campaigns after the change, engagement climbed on both key metrics.

51.43%→53.89%Open Rate

6.55%→7.78%Click Rate

Engel and Volkers CRM showing AI Sales Assistant nurturing a lead to Hot pipeline stage

CRM + AI · Engel & Völkers

Letting AI flag the moment a cold lead is ready

Configured the Lofty AI Sales Assistant to track engagement and prompt the next action on stalled leads. Automated nurturing plus an AI-prompted follow-up moved this contact from cold to working, with no manual chasing.

Nurturing→HotPipeline Stage

8 opens→10 opensEmail Engagement

GoHighLevel · Funnels & Landing Pages

Lead-capture pages and agency sites, built end-to-end

Brokerage Website

Home valuation lead capture funnel built in GoHighLevel

Home Valuation Funnel

Buyer Journey Funnel

More project screenshots are being added regularly — check back for updates.

Funnel Templates

Range across industries, not just real estate

Landing pages and funnels built and customized across GoHighLevel and ClickFunnels — proof of a CRM specialist who adapts to how any business sells, not just one niche. These are template builds and practice projects; the Case Study and More Work sections above reflect live client results.

Legal Services

Logistics & Transport

Fitness Coaching

Wellness & Yoga

Nutrition & Diet

Travel and adventure funnel landing page

Travel & Adventure

Certifications

Trained on the platforms and the AI layer on top of them

Inside Real Estate

kvCORE — Admin Quick Start

Inside Real Estate

kvCORE — Agent Quick Start

Anthropic Academy

AI Fluency: Framework & Foundations

Anthropic Academy

AI Fluency: Capabilities & Limitations

Anthropic Academy

AI Fluency for Students

Anthropic Academy

Claude Code in Action

Mailchimp Academy

Email Marketing Assessment — Score 92

Mailchimp Academy

Email Automations Certified

Mailchimp Academy

Foundations Certified

Klaviyo Academy

Deliverability Certificate

Klaviyo Academy

Product Certificate

Simplilearn SkillUp

Advanced Email Marketing

Toolkit

Technical & strategic skillset

CRM Platforms

GoHighLevel, Pipedrive, Real Geeks, Lofty AI, kvCORE, and general CRM administration across industries beyond real estate.

Automation & Integration

Lead routing, smart plans, Mailchimp integration, AI-assisted qualification and response, SLA design.

Email Marketing

Sequence design, segmentation, copywriting, A/B testing, deliverability and list hygiene.

AI & Process

AI fluency across capability, framework, and applied use; process documentation; remote, cross-timezone collaboration.

Recommendations

What teams say after working with me

Sarah has helped over 100+ agencies streamline their workflows and increase sales through smart automation and CRM strategy. She's a process-driven professional who builds sustainable systems rather than chasing quick fixes.

Millicent Odife-MartinPersonal Brand & Impact Strategist

She's not just a CRM and email marketing expert, she's a data-driven storyteller who knows how to turn customer journeys into powerful brand experiences — clarity, creativity, and precision in every project.

Precious CharlesGraphic Designer

She doesn't just know how to set up workflows and automations — she crafts emails that connect, convert, and build long-term relationships. Communication clear, attitude proactive, results delivered ahead of deadline.

John OluwaferanmiStrategic Partner, Coaches & Realtors

Book a Call

Let's talk about your CRM.

A free 30-minute consultation to look at how leads are currently handled in your business, and where automation would save the most time — no pressure, no sales script.

Walk through your current CRM or lead process
Spot the gaps costing you response time and deals
Leave with a clear next step, whether we work together or not

Open booking calendar ↗

📅

30 min · Free

Pick a time that works for you — instant confirmation, calendar invite included.

CRM systems that follow up
so your team doesn't have to.

Systems first, then the emails that make them worth having.

Two disciplines, one system.

CRM Management & Automation

Email Marketing & Copywriting

Rebuilding lead response across two CRM platforms

From a multi-day lead backlog to same-day response, across two brokerages on two different CRMs

The Problem

What I Built

Email lifts, AI-prompted nurturing, and the funnels behind them

A measurable lift in open & click rates

Letting AI flag the moment a cold lead is ready

Lead-capture pages and agency sites, built end-to-end

Range across industries, not just real estate

Trained on the platforms and the AI layer on top of them

Technical & strategic skillset

CRM Platforms

Automation & Integration

Email Marketing

AI & Process

What teams say after working with me

Let's talk about your CRM.

Let's fix your lead response.